A COLLECTION OF MY FAVOURITE WORKS.
Creative & Digital Marketing | Public Relations & Events Management
PAN PACIFIC ORCHARD
Our Pursuit of Extraordinary - Launch Film
Developed a captivating campaign featuring a compelling launch film for Pan Pacific Orchard's opening. The film takes viewers on a journey alongside a seasoned traveller, immersing them in an experience at Pan Pacific Orchard that transcends ordinary descriptions. Our aim is to showcase the next level of extraordinary living that awaits guests at the hotel.
Social Media & Media Buys
Devised an impactful social media strategy and crafted engaging assets to drive awareness and engagement for the grand opening of Pan Pacific Orchard. This included the creation of eye-catching digital banners and digital out-of-home assets.
UNIQLO
Scan for More
A campaign to promote UNIQLO's innovative application. Customers can discover a world of possibilities at their fingertips, with just a simple scan - learn more information about the products, do an online alteration and receive them on the same day.
The campaign video is used in UNIQLO stores globally and promoted digitally with strategic
ad buys.
COMMON MAN COFFEE ROASTERS
Digital Marketing
Oversaw brand's digital presence including social media, content creation, photography, videography, copywriting, newsletters, campaigns, and ads. Collaborated with digital team to enhance e-commerce site, craft targeted blog content, and optimise product placement to boost sales both online and in-store, aiming to elevate brand visibility.
Singapore AeroPress Championship 2024
Played a pivotal role in the successful organisation of the Championship by crafting engaging social media content, designing e-newsletters, coordinating merchandise preparation and product sales, developing strategic marketing initiatives, and event venue set-up.
UNIQLO
Store Openings
A film exclusively for UNIQLO's first neighbourhood outlet in Singapore, intended for in-store and social media use. To generate excitement, we organised a live stream a day prior to the grand opening, showcasing the range of available items, limited-time offers, and the various activities awaiting visitors during the opening weekend.
Social Media & Media Buys
We did a photo shoot for the novelty item distributed exclusively during the store opening at 51@AMK and created an art direction for this campaign's social media postings.
SONY
World of Film
An inspiring competition that empowers filmmakers to unleash their boundless creativity and bring their dream films to reality. Participants were invited to submit their imaginative ideas, and the most exceptional entry received full support from Sony to transform it into a cinematic experience that they've imagined.
Social Media for Participating Countries
JD SPORTS
International Women's Day
Gathered dancers with different styles to celebrate International Women's Day. They embraced the authenticity of their style and the uniqueness of their spark, not letting anyone dictate otherwise.
Adidas #JDWECREATE
The realms of artistry, talent and uniqueness consistently ignite inspiration. Once the wheels of creativity are set in motion, their momentum becomes unstoppable. Featuring JD Exclusive Adidas outfits with these talents.
OTHERS
Photography & Video Production
Events
